You’ve worked hard to develop and grow your brand. But all that hard work can be undone almost overnight when you trust your brand’s reputation to cost-saving content production firms. Don’t believe it can happen to you?
- H&M Clothing released an offensive and not-well-considered image on its website of a young African-American child wearing a green sweatshirt with the words “Coolest Monkey in the Jungle” splashed across the front, while a Caucasian child wore one emblazoned with “Jungle Survivor.” Consumer outrage was swift and hard.
- Heineken released an ad featuring a bartender sliding a beer down the bar to a light-skinned female – past three obviously African-American people, with the tag line, “Sometimes, lighter is better.”
- Here’s an epic fail from the past: During the first televised presidential debate in 1960, Vice-President Richard Nixon refused the advice of television professionals to wear makeup on-screen to counter the effects of the bright TV lights (it was hastily applied at the last minute). He appeared pale and sweaty – actually looking unhealthy – while Senator John F. Kennedy looked tanned and poised (and dry). He also ignored advice about what to wear on the new TV medium, which made him appear even worse. Remember who won that election?
Experience and Skill Matter
When it comes to your brand and how it appears before the masses, experience and skill matter. Knowing the pulse of various audiences, and the mass of consumers as a whole, can mean the difference between costly mistakes, ultimate failure or unmitigated success. Is your brand important enough to invest in the very best?
The SGNY Group of New York is a premier content production agency with a unique collective body of experience in a wide variety of industries. Our founder, Steve Gold, has won an Emmy Award and numerous Clio Awards for his work. Our team reflects his level of expertise and professionalism. When crafting various messages in different mediums for your audience or stakeholders, you can trust that we can clearly and effectively communicate in a memorable way without damaging your brand.
Don’t risk all you’ve labored so hard to achieve – contact The SGNY Group of NY for all manner of marketing media, including logos, brochures, posters, illustrations, social media videos, animation, PSAs, training videos, sizzle reels, live action video and more.