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You’ve worked hard to develop and grow your brand. But all that hard work can be undone almost overnight when you trust your brand’s reputation to cost-saving content production firms. Don’t believe it can happen to you?

  • H&M Clothing released an offensive and not-well-considered image on its website of a young African-American child wearing a green sweatshirt with the words “Coolest Monkey in the Jungle” splashed across the front, while a Caucasian child wore one emblazoned with “Jungle Survivor.” Consumer outrage was swift and hard.
  • Heineken released an ad featuring a bartender sliding a beer down the bar to a light-skinned female – past three obviously African-American people, with the tag line, “Sometimes, lighter is better.”
  • Here’s an epic fail from the past: During the first televised presidential debate in 1960, Vice-President Richard Nixon refused the advice of television professionals to wear makeup on-screen to counter the effects of the bright TV lights (it was hastily applied at the last minute). He appeared pale and sweaty – actually looking unhealthy – while Senator John F. Kennedy looked tanned and poised (and dry). He also ignored advice about what to wear on the new TV medium, which made him appear even worse. Remember who won that election?

Experience and Skill Matter

When it comes to your brand and how it appears before the masses, experience and skill matter. Knowing the pulse of various audiences, and the mass of consumers as a whole, can mean the difference between costly mistakes, ultimate failure or unmitigated success. Is your brand important enough to invest in the very best?

The SGNY Group of New York is a premier content production agency with a unique collective body of experience in a wide variety of industries. Our founder, Steve Gold, has won an Emmy Award and numerous Clio Awards for his work. Our team reflects his level of expertise and professionalism. When crafting various messages in different mediums for your audience or stakeholders, you can trust that we can clearly and effectively communicate in a memorable way without damaging your brand.

Don’t risk all you’ve labored so hard to achieve – contact The SGNY Group of NY for all manner of marketing media, including logos, brochures, posters, illustrations, social media videos, animation, PSAs, training videos, sizzle reels, live action video and more.

Posted on behalf of The SGNY Group

1133 Broadway, Suite 606
New York, NY 10010

Phone: (212) 584-5661

Email:

Monday - Friday:
9:00 AM – 6:00 PM

Do you need a film, animation
or a satellite tour produced?

Contact Us!

Our Client Reviews

The SGNY Group

5.0

Based on 7 reviews

Rachel Cohen

I have worked with SGNY for more than 2 years and am a devoted client. Steve and his crew have produced nearly 50 videos for our law firm. The quality is fantastic and Steve is responsive, creative, and thoughtful. Even facing challenging deadlines, he produces tremendous work product. Highly recommend using SGNY for your next video project.

Tom Jones

I've worked with the pros at SGNY for more than 25 years. Their professional, reliable service is unlike any other marketing services provider. I especially appreciate and value very much how innovative they are with technique and production. Highly recommend.

Karoline Sieber

Steve Gold was my primary contact at SGNY. They created several short videos for our business. The videos are professionally done and I'm so happy with them. Steve was very responsive to my emails, the turnaround for edits was quick, and they were all around wonderful to work with. Highly recommend SGNY for your video production needs.

Fern Mallis

I'm a big fan of SGNY Group....I have worked with Steve Gold and his team for many many years and they have always produced a perfect video...well edited and getting whatever message I need out there. I highly recommend them!!

John Oleary

I have and continue to work with SGNY for a number of years. They are creative, responsive, time sensitive and extremely talented. Steve Gold, who runs the company is extremely approachable, knowledgeable and skilled. They are a pleasure to work with.

Fern Lazar

Steve and his team are master magicians when it comes to producing award-winning work. As if that wasn't enough, he works with you to deliver on time and on budget even against the most stringent timelines.