Dominating the Marketing Landscape with Professional Video

In today’s fast-paced digital world, effective communication is key to capturing attention and engaging your audience. As businesses strive to stand out in a saturated market, one medium has proven to be particularly powerful: professional video. The SGNY Group in New York explores why professional video is vital for modern marketing strategies and how you can harness its potential to dominate the marketing landscape.

The Power of Professional Video

Are you using video in your marketing? Here’s why you should:

• 89% of businesses were using videos for marketing in 2025.
• 87% of consumers have been compelled to buy a product or service after watching a video.
• 83% of consumers want to see more videos from brands in 2025.
• 91% of consumers say video quality impacts their trust in a brand.
• 98% of people have watched an explainer video to learn more about a product or service.

Remember, these numbers are from professionally created and curated videos. Your iPhone or Samsung Galaxy cannot compete with what experienced videographers can produce. Here is what The SGNY Group brings to the table.

Engaging Content

Videos are inherently more engaging than text or images alone. Studies show that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading text. Professional videos can convey emotions, showcase products and tell compelling stories, making it easier for your audience to connect with your brand.

Increased Conversion Rates

Incorporating video into your landing pages can lead to substantial boosts in conversions. According to data from EyeView, having a video on your landing page can increase conversion rates by up to 80%. This is because it provides a dynamic way to explain your product or service and effectively demonstrate its value.

SEO Benefits

Search engines love fresh, engaging content, and videos are no exception. Including video content on your website can improve your SEO ranking since it can lead to longer time spent on your site. Additionally, videos boost your chances of appearing in search results, as Google often prioritizes video content.

Shareability and Reach

Videos are among the most shared types of content on social media platforms. Professional video content elicits shares, likes and comments, expanding your reach organically. A well-crafted video can go viral, giving your brand exposure to an audience you may not have reached otherwise.

What Types of Professional Videos Should You Consider?

The SGNY Group can produce many types of videos for your marketing needs:

• Brand Videos: Brand videos encapsulate your company’s story and values. They introduce your business to potential customers and set the tone for your brand identity.
• Product Demos: Product demo videos provide clarity and show how your product solves a problem, making them invaluable tools in the buying process.
• Customer Testimonials: Professional video testimonials help build trust with potential consumers, as they prefer hearing from real people about their experiences.
• Tutorials/How-To Videos: How-to videos not only help users better understand how to use your products but also improve engagement by providing valuable information.

Creating Impactful Video Content for Top Brands

Incorporating professional video into your marketing strategy is not just a trend; it’s a necessity. With its ability to engage, convert and drive traffic, video has become a cornerstone of successful marketing campaigns. Contact The SGNY Group today to learn more about leveraging the power of professional video to enhance your brand’s visibility, engage your audience and ultimately dominate the marketing landscape.