Yes, You Need a Company Logo

Far too many small business owners get caught up in all the other vital tasks of launching their company and say, “I don’t really need a logo. My company name is enough.” This is especially true if they are unlearned about the importance and power of visual elements. Many small businesses do not even budget for branding elements like a company logo – and then wonder why no one remembers them.

What Can a Company Logo Do for My Business?

First impressions matter – and you only get one chance to make one on your audience. In 2020, a company with no logo is perceived to be backward, primitive and behind the regular business practices of today. It makes potential customers wonder, “What else are they doing wrong?”

Cowboys of the past literally “branded” their cattle with a particular logo to show ownership. Your logo becomes “branded” into the mind and memory of your audience, even if it does not include your company name. Think of all the major brands that use a simple, powerful logo:

• McDonald’s – The “Golden Arches” – a single, large letter ‘M’
• Nike – the famous “Swoosh”
• Apple – just a single-color graphic of an apple with a bite missing
• Amazon – the smile-shaped arrow, denoting happy customers receiving their merchandise delivered at home

Your company logo establishes who you are and what you have to offer. It is not to be conceived in a few moments or without due contemplation. How do you want your business to be recognized and remembered?

Logo Development & Design from The SGNY Group

The SGNY Group in New York employs top graphic designers who know logo development and design from concept idea to completion. We can work with your company to develop a logo that exemplifies what you represent and share it with the world in a host of different ways. If you have an older, outdated logo, we can work with your existing design to modernize it for today and beyond.

Let us help you create and use a great logo that will propel your company toward greater success. Call The SGNY Group at 212-584-5661 or send us a message online to ask for help with your logo development needs.