Why You Should Be Using Animated Video

If your company is not using animated video in its marketing strategies, you are missing the boat on a valuable tactic to convey messages and build audiences. Video is compelling because we remember more of what we see than what we read. The human brain processes images 60,000 times faster than written words. Research also shows that videos attract more viewers than any other type of communication medium.

Storytelling with Animated Video

Effective content tells a story. How that story is conveyed matters just as much as the message you wish to share. A great story delivered poorly loses audiences before they understand your message. That’s where animated video can make a crucial difference.

Many of us have childhood memories of watching cartoons. They captivated our attention because they were fun, colorful and engaging. Animated video is a rich, engaging and cost-effective medium that brings your key messages to life with entertaining, moving images.

Animated video allows you to bend the laws of nature and bring any concept to life. Even when dealing with difficult or complex topics, animated video addresses the issues in harmless but informative ways, striking just the right tone.

Gaining Audiences with Animated Video

When choosing to consume online content, people will watch a video instead of reading chunks of written text. In fact, people remember 95% of a message when they watch it in a video compared to 10% when reading it in written text.

If a person watches and likes something, they are much more likely to share it with others. Research demonstrates that videos get 1,200% more shares than text and images combined. This means a quality animated video will go farther and faster than your best blog post.

When you use animated video in your marketing, a lot of people will watch it and share it, and that’s good for business.

Animated Video from The SGNY Group

The SGNY Group employs teams of world-class animators who possess experience creating unique and memorable animation for a variety of industries and uses. If you can imagine it, we can animate it!

Our motion graphics designers and 3D animators can produce an innovative and entertaining animated video that will bring your message to life in a variety of 2D or 3D formats, including:

• 3D Character Animation
• 3D MOA Medical Animation
• Cartooning
• Infographic Explainer Animations (2D and 3D)
• Sizzle Reels (2D and 3D)
• Whiteboard Animation

Your animated video workflow begins with a concept and scripting, style frames, then the creation of full-sized storyboards to display the action. After these phases of development, our team creates the final motion animated video. You are part of the process through every phase to ensure we capture your idea to the fullest.

Let us turn your marketing message into an effective, animated video. As with all our video productions, you can expect creativity and 24/7 responsiveness from our animation team. Contact us at The SGNY Group to learn more about our animation services.