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If your company is not using animated video in its marketing strategies, you are missing the boat on a valuable tactic to convey messages and build audiences. Video is compelling because we remember more of what we see than what we read. The human brain processes images 60,000 times faster than written words. Research also shows that videos attract more viewers than any other type of communication medium.

Storytelling with Animated Video

Effective content tells a story. How that story is conveyed matters just as much as the message you wish to share. A great story delivered poorly loses audiences before they understand your message. That’s where animated video can make a crucial difference.

Many of us have childhood memories of watching cartoons. They captivated our attention because they were fun, colorful and engaging. Animated video is a rich, engaging and cost-effective medium that brings your key messages to life with entertaining, moving images.

Animated video allows you to bend the laws of nature and bring any concept to life. Even when dealing with difficult or complex topics, animated video addresses the issues in harmless but informative ways, striking just the right tone.

Gaining Audiences with Animated Video

When choosing to consume online content, people will watch a video instead of reading chunks of written text. In fact, people remember 95% of a message when they watch it in a video compared to 10% when reading it in written text.

If a person watches and likes something, they are much more likely to share it with others. Research demonstrates that videos get 1,200% more shares than text and images combined. This means a quality animated video will go farther and faster than your best blog post.

When you use animated video in your marketing, a lot of people will watch it and share it, and that’s good for business.

Animated Video from The SGNY Group

The SGNY Group employs teams of world-class animators who possess experience creating unique and memorable animation for a variety of industries and uses. If you can imagine it, we can animate it!

Our motion graphics designers and 3D animators can produce an innovative and entertaining animated video that will bring your message to life in a variety of 2D or 3D formats, including:

Your animated video workflow begins with a concept and scripting, style frames, then the creation of full-sized storyboards to display the action. After these phases of development, our team creates the final motion animated video. You are part of the process through every phase to ensure we capture your idea to the fullest.

Let us turn your marketing message into an effective, animated video. As with all our video productions, you can expect creativity and 24/7 responsiveness from our animation team. Contact us at The SGNY Group to learn more about our animation services.

Posted on behalf of The SGNY Group

1133 Broadway, Suite 606
New York, NY 10010

Phone: (212) 584-5661

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Our Client Reviews

The SGNY Group

5.0

Based on 7 reviews

Rachel Cohen

I have worked with SGNY for more than 2 years and am a devoted client. Steve and his crew have produced nearly 50 videos for our law firm. The quality is fantastic and Steve is responsive, creative, and thoughtful. Even facing challenging deadlines, he produces tremendous work product. Highly recommend using SGNY for your next video project.

Tom Jones

I've worked with the pros at SGNY for more than 25 years. Their professional, reliable service is unlike any other marketing services provider. I especially appreciate and value very much how innovative they are with technique and production. Highly recommend.

Karoline Sieber

Steve Gold was my primary contact at SGNY. They created several short videos for our business. The videos are professionally done and I'm so happy with them. Steve was very responsive to my emails, the turnaround for edits was quick, and they were all around wonderful to work with. Highly recommend SGNY for your video production needs.

Fern Mallis

I'm a big fan of SGNY Group....I have worked with Steve Gold and his team for many many years and they have always produced a perfect video...well edited and getting whatever message I need out there. I highly recommend them!!

John Oleary

I have and continue to work with SGNY for a number of years. They are creative, responsive, time sensitive and extremely talented. Steve Gold, who runs the company is extremely approachable, knowledgeable and skilled. They are a pleasure to work with.

Fern Lazar

Steve and his team are master magicians when it comes to producing award-winning work. As if that wasn't enough, he works with you to deliver on time and on budget even against the most stringent timelines.