What Makes a Logo Memorable?

Standing out in a crowded marketplace can be difficult. How do you make your brand logo easily recognizable and lasting for generations? This can be an extremely challenging feat. Few have mastered this level of advertising iconography, and many of them attained it by chance.

Logos that Stood the Test of Time

A few company logos are easily recognized around the globe, and have remained virtually unchanged since their original design. Here are some notable examples.

Coca-Cola

The Coca-Cola Spencerian script logo has been around, with almost no tweaks, since 1885. What makes it so memorable by now is its longevity. If it isn’t broken, don’t fix it. Contrast this with the many variations of competitor Pepsi’s logo.

Campbell’s Soup

Another well-known script logo is the Campbell’s Soup brand in its never-changing red and white color scheme, dating to 1898. It is said the cursive script of the logo was an attempt to resemble hand-written recipes found in many kitchens.

Absolut Vodka

Although not as old as the other examples, Absolut Vodka burst onto the international scene in 1979 with the same logo you see today. The plain bold lettering has not changed, although the company is not bashful about exploring numerous changes to its advertising, including one campaign where they designed and sold 4 million different bottles.

Professional Logo Design & Redesign from The SGNY Group

How will you choose the logo that represents your new business? Or if it’s time for rebranding and/or a new logo for your existing business, how do you make the right changes? Current and contemporary designs may have a short shelf-life; you may have discovered that already, and need a new look. A logo that lasts the test of time must combine the factors of simplicity, being memorable, being appropriate for targeted audiences, having a versatile scheme and transcending changing trends.

The SGNY Group in New York has a team of talented and experienced graphic designers that specialize in logo creation, branding and rebranding for a wide number of industries. They have the know-how and artistry to help you design a memorable logo and brand that will represent your company well for the long term.

Give us a call today or complete the contact form online and let us know your logo design needs.