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A professional graphic designer working on a logo design.

Standing out in a crowded marketplace can be difficult. How do you make your brand logo easily recognizable and lasting for generations? This can be an extremely challenging feat. Few have mastered this level of advertising iconography, and many of them attained it by chance.

Logos that Stood the Test of Time

A few company logos are easily recognized around the globe, and have remained virtually unchanged since their original design. Here are some notable examples.


The Coca-Cola Spencerian script logo has been around, with almost no tweaks, since 1885. What makes it so memorable by now is its longevity. If it isn’t broken, don’t fix it. Contrast this with the many variations of competitor Pepsi’s logo.

Campbell’s Soup

Another well-known script logo is the Campbell’s Soup brand in its never-changing red and white color scheme, dating to 1898. It is said the cursive script of the logo was an attempt to resemble hand-written recipes found in many kitchens.

Absolut Vodka

Although not as old as the other examples, Absolut Vodka burst onto the international scene in 1979 with the same logo you see today. The plain bold lettering has not changed, although the company is not bashful about exploring numerous changes to its advertising, including one campaign where they designed and sold 4 million different bottles.

Professional Logo Design & Redesign from The SGNY Group

How will you choose the logo that represents your new business? Or if it’s time for rebranding and/or a new logo for your existing business, how do you make the right changes? Current and contemporary designs may have a short shelf-life; you may have discovered that already, and need a new look. A logo that lasts the test of time must combine the factors of simplicity, being memorable, being appropriate for targeted audiences, having a versatile scheme and transcending changing trends.

The SGNY Group in New York has a team of talented and experienced graphic designers that specialize in logo creation, branding and rebranding for a wide number of industries. They have the know-how and artistry to help you design a memorable logo and brand that will represent your company well for the long term.

Give us a call today or complete the contact form online and let us know your logo design needs.

Posted on behalf of The SGNY Group

1133 Broadway, Suite 606
New York, NY 10010

Phone: (212) 584-5661


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Our Client Reviews

The SGNY Group


Based on 7 reviews

Rachel Cohen

I have worked with SGNY for more than 2 years and am a devoted client. Steve and his crew have produced nearly 50 videos for our law firm. The quality is fantastic and Steve is responsive, creative, and thoughtful. Even facing challenging deadlines, he produces tremendous work product. Highly recommend using SGNY for your next video project.

Tom Jones

I've worked with the pros at SGNY for more than 25 years. Their professional, reliable service is unlike any other marketing services provider. I especially appreciate and value very much how innovative they are with technique and production. Highly recommend.

Karoline Sieber

Steve Gold was my primary contact at SGNY. They created several short videos for our business. The videos are professionally done and I'm so happy with them. Steve was very responsive to my emails, the turnaround for edits was quick, and they were all around wonderful to work with. Highly recommend SGNY for your video production needs.

Fern Mallis

I'm a big fan of SGNY Group....I have worked with Steve Gold and his team for many many years and they have always produced a perfect video...well edited and getting whatever message I need out there. I highly recommend them!!

John Oleary

I have and continue to work with SGNY for a number of years. They are creative, responsive, time sensitive and extremely talented. Steve Gold, who runs the company is extremely approachable, knowledgeable and skilled. They are a pleasure to work with.

Fern Lazar

Steve and his team are master magicians when it comes to producing award-winning work. As if that wasn't enough, he works with you to deliver on time and on budget even against the most stringent timelines.