Video Dominates the Digital Landscape

Is your business using video? If you are not using video to engage your various audiences, you can bet your competitors are – and with great success.

• 86% of businesses were using videos for marketing in 2021.
• 84% of consumers have been compelled to buy a product or service after watching a video.
• Consumers are more than twice as likely to share video as other types of content.

Video and the Internet

Browse across the Internet and it’s like an endless set of videos looped together. Social platforms, news channels, company websites and more are all employing quality video content to engage with audiences. More than ever before, consumers thrive on a steady diet of news, sports, educational content, entertainment and even advertisements. This is made possible by modern advancements like:

• Accessible, reliable high-speed Internet connections
• Proliferation of mobile devices
• New tech that makes virtually anyone a video content producer

Once a niche site, YouTube now boasts over 1 billion hours of video viewed every day. And now, virtually everyone is using video content.

Digital Video Advertising

Advertisers quickly realized how video has become a natural part of the web browsing experience, so they have jumped wholeheartedly into the scene with various types of video content. Well-designed and creatively developed video offers organizations the ability to connect with audiences on a deeper level, build relationships, engage audience participation and more to curate the overall buying journey.

Even with the tools available to make virtually anyone a video content producer, high-quality video still requires talent, skill and experience. Discerning consumers can easily pick out homemade video created from your iPhone over professionally curated video content. This is why you need a seasoned video production company as a valued partner.

The SGNY Group of New York

The SGNY Group in New York, led by Emmy and Clio Award-winning founder Steve Gold, is a proven, full-service production company that is highly skilled in the design and production of quality digital content. We’ve partnered with leading companies across the country to help them engage audiences with top-quality video content:

• Deloitte
• IBM
• L’Oréal
• Pfizer
• Novartis
• URS
• Sunoco
• Aetna/CVS
• Tork
• Clairol
• Estee Lauder
• SANOFI

Contact us today at 212-584-5661 or send a message online to speak with a team member and learn more about how our video production services can help your business.