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Infographics can be a powerful tool for your content marketing strategy. This marketing tool combines data with aesthetic graphic design to help consumers better understand the information they’re receiving. There are numerous benefits to using infographics to help reach your target audience. Here are the top reasons for you to use infographics for lead generation.

Makes Your Content Memorable
When it comes to statistics and numbers, infographics can deliver this information in an eye-catching way your audience can appreciate. They can help make your information more credible and easily understood. This will make your content more memorable and your audience will want to share it with others.

Proves Your Industry Expertise
By sharing your content through infographics, you can build your brand’s credibility and position yourself as an industry expert. These graphic tools take your experience, knowledge and time spent on research and condense it down into an easily consumable data bite. It will help you become trustworthy in your reader’s eyes. This can help them move through your sales cycle faster and boost your profits.

Generates Website Visitors
A compelling infographic makes it more likely to be shared, which drives more traffic to your website. As with other content marketing pieces, how you write your infographics and where you share them are crucial to website lead generation. When creating your infographic, it’s important to keep the keyword searches of your buyer personas in mind.

Knowing how your infographic will be presented is important to consider during its creation. Consider where the infographic can best be shared. Would it serve your target audience more by being shared on social media sites or directly emailed to current prospects or customers? Knowing how you’ll share the infographic will greatly enhance your lead generation efforts.

Professional Infographic Design Solutions

If you need assistance creating compelling infographics for your business, our team here at The SGNY Group offers professional infographic design solutions ideal for your business. We can create persuasive infographics that simplify and clarify your message to generate more leads. Contact us today to book an appointment.

Posted on behalf of The SGNY Group

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Our Client Reviews

The SGNY Group

5.0

Based on 7 reviews

Rachel Cohen

I have worked with SGNY for more than 2 years and am a devoted client. Steve and his crew have produced nearly 50 videos for our law firm. The quality is fantastic and Steve is responsive, creative, and thoughtful. Even facing challenging deadlines, he produces tremendous work product. Highly recommend using SGNY for your next video project.

Tom Jones

I've worked with the pros at SGNY for more than 25 years. Their professional, reliable service is unlike any other marketing services provider. I especially appreciate and value very much how innovative they are with technique and production. Highly recommend.

Karoline Sieber

Steve Gold was my primary contact at SGNY. They created several short videos for our business. The videos are professionally done and I'm so happy with them. Steve was very responsive to my emails, the turnaround for edits was quick, and they were all around wonderful to work with. Highly recommend SGNY for your video production needs.

Fern Mallis

I'm a big fan of SGNY Group....I have worked with Steve Gold and his team for many many years and they have always produced a perfect video...well edited and getting whatever message I need out there. I highly recommend them!!

John Oleary

I have and continue to work with SGNY for a number of years. They are creative, responsive, time sensitive and extremely talented. Steve Gold, who runs the company is extremely approachable, knowledgeable and skilled. They are a pleasure to work with.

Fern Lazar

Steve and his team are master magicians when it comes to producing award-winning work. As if that wasn't enough, he works with you to deliver on time and on budget even against the most stringent timelines.