Video takes the old adage of “a picture is worth a thousand words” and multiplies it a thousand fold or more, vastly increasing understanding and communication. But there is more to a successful video than mere moving images. Your video production team needs to understand your topic in order to create the clearest explanation of your message. This is especially true in healthcare.
While the Internet makes everyone seem like an expert in healthcare issues nowadays, this is far from the truth. Most people know just enough to be dangerous and confused. Clearly and simply communicating health information through video is vital – health and even lives can hang in the balance. Don’t trust just any video production company with your important healthcare messaging.
Here are three tips for superior healthcare video production.
Choose Subject Matter Experts
The SGNY Group in NYC knows healthcare. We routinely partner with many companies in the healthcare, biopharma, medical and life sciences sectors to produce all manner of video content for a wide variety of applications. Our team possesses a wealth of knowledge and experience in many areas of healthcare specializations, and we can effectively communicate deep concepts and complicated procedures simply and with flair.
Choose Award-Winning Talent
Video production requires more than knowledge. Creativity and talent are a must if your video content is to be memorable, even entertaining, as well as informative. Our founder, Steve Gold, is an Emmy and Clio Award winning video creator, director and producer. He has gathered a superior team of talented and experienced video specialists that can produce exceptional video content for a variety of needs.
Choose Valuable Experience
You will not find the breadth of experience we have at The SGNY Group anywhere else. For over a quarter of a century, we’ve partnered with healthcare organizations to create and deliver high-impact video messaging that gets the point across with color, style and attention to detail. We know video and we know healthcare. Our vast experience in both is a winning combination for your healthcare organization.
Contact The SGNY Group today in New York to discuss next-level healthcare video messaging for your stakeholders.