The Power of Graphic Design

In a visually-oriented society, visual elements are integral to the success of your marketing strategy. The power of Graphic Design lies in how it conveys a message through a visual element. That image can represent your brand, a product or practically anything you want an audience to remember. The SDNY Group is a New York-based, full-service video production and media services company that offers a complete array of graphic design services for you company.

Establish Brand Identity

Well-planned and executed graphic design can help you make a good first impression on your audience. Research shows that the average person assesses an item’s visual appeal in approximately 50 milliseconds. This means that people generally decide if they like what they see in less than a second. Your brand logo and design has that long to make a strong, positive first impression.

Superior graphic design establishes your brand identity and helps you develop trust with consumers. It becomes more than just a logo; it represents who you are and the values for which you stand. Your company logo and materials design plays a huge role in establishing your brand identity.

Increase Brand Awareness

It is imperative for companies to invest in a graphic design that helps consumers remember you and your products and/or services. One study indicates that consumers retain 65 percent of information three days later when it is associated with an image. Conversely, most consumers remember only 10 percent of the same information three days later when not image was connected to it. If you want consumers to remember your brand, make sure that your logo and other elements connect with your audience while conveying your brand personality.

Graphic Design for a Variety of Uses

The SDNY Group in Manhattan can create graphical elements and design strategies for your company to be used on a variety of mediums, including:

• Brochures
• Illustrations
• Infographics
• Logo development
• Slide deck design

The SGNY Group can take your ideas and offer several different design directions. When you need graphic design services for your company, schedule a professional consultation with the creative team at The SGNY Group. Contact us today for more information about our custom graphic design services.