Word of mouth is traditionally the best form of advertising. People trust a firsthand account shared by people they trust. This is why your medical practice should be leveraging the power of patient testimonies in your advertising strategy. Real people or notable figures who hold a fair amount of public trust (also known as KOLs – key opinion leaders) can be very persuasive when sharing about your services.
The SGNY Group in New York produces world-class KOL and Patient Testimonial Videos for clients who seek to use the power of the personal testimony. As confusion and uncertainty abound about the current COVID-19 reopening restrictions and guidelines, a calm, trusted voice can reaffirm the quality and trustworthiness of your brand.
KOL and Patient Testimonial Videos
Steve Gold, the Emmy and Clio Award-winning director/producer/writer and founder of The SGNY Group in NYC has assembled a skilled and talented video production team whose services can be put to work for your healthcare practice. We can use the compelling voices of real-life satisfied patients or other key opinion leaders to promote your practice and its services to target audiences.
Our experienced team can coax the most reluctant and camera-shy people to share their experiences for the camera. Using their comments and stories, we can craft engaging and convincing patient testimonial videos for use in your advertising on social media, television and your own website.
The SGNY Group in New York
From the heart of NYC and Manhattan, The SGNY Group creates world-class content for a wide variety of clients from all over the United States. Our knowledge spans various industries, but we have a high level of expertise in healthcare-related messaging for small, medium and large practices and organizations. Contact us today for more information about adding KOL and Patient Testimonial Videos to your advertising portfolio.