The 5 Best Types of Videos to Include in Your Company Social Media

In today’s digital age, social media has become a crucial part of any business’s marketing strategy. With billions of active users on various social media platforms, it is a great opportunity for companies to reach out to potential customers and clients. One of the best ways to grab their attention is through videos. Videos can convey a lot more information than text or images and can be much more engaging.

The award-winning professionals at The SGNY Group of New York briefly discuss the five best types of videos to include in your company’s social media.

1. Product Videos

Product videos are a great way to showcase your products or services. These videos can be short and to the point, highlighting the key features and benefits of your product. You can show your product in action, demonstrate how it works and explain how it can solve a problem for your customers. Product videos can be used to introduce new products, promote existing ones or provide tutorials on how to use them.

2. Behind-the-Scenes Videos

Behind-the-scenes videos give your customers a glimpse into your company’s culture and operations. These videos can include interviews with employees, a tour of your office or factory or footage of your team working on a project. They help build trust and establish a personal connection with your audience.

3. Testimonial Videos

Testimonial videos are a powerful tool to build credibility for your brand. These videos feature satisfied customers talking about their positive experiences with your product or service. Testimonials can be accompanied by visuals of your product in use or your customer’s success story. These videos can be used on your website, landing pages or social media channels to convince potential customers of the value of your product.

4. Educational Videos

Educational videos are a great way to establish yourself as an authority in your industry. These videos can explain complex topics related to your product or service, provide tips and tricks or offer insights and predictions. Educational videos can be short or long-form, depending on the topic.

5. Animated Videos

Animated videos can be a fun and creative way to convey your message. They can be used to explain abstract concepts, tell a story or showcase your product in a unique way. Animated videos can be engaging and memorable, making them a great choice for social media marketing.

Professional, Award-Winning Video Production in NYC

Videos are a great way to engage with your audience on social media. By including a variety of video types such as product videos, behind-the-scenes videos, testimonial videos, educational videos and animated videos, you can create a well-rounded social media presence that will attract, engage and convert potential customers.

The SGNY Group in NYC produces high-quality, professional videos for companies like yours to stake out their position in the social media world. Your company videos can potentially be viewed by millions of social media users every day, making your investment pay rich dividends in new and repeat business. Contact us today to learn more about creating social media videos for your company.