We live in a sound bite, video clip and skim-the-bullet-points type of world now, where everyone is too busy to actually read or listen to gather information. A popular statistic affirms that, “We retain approximately 10 percent of what we see; 30 to 40 percent of what we see and hear; and 90 percent of what we see, hear, and do.” This is why Cartooning Animation is the perfect medium to teach and inform your target audiences.
The SDNY Group is a Manhattan full-service video production services company that can help your company convey important messages in memorable and attention-getting ways through cartooning animation. This is just one of many top-tier video marketing services we provide to every size of business client.
What is Cartooning Animation?
Cartooning animation uses two-dimensional (2D) characters (people, animals or objects) that are created in a comic book style, then animated to give them a semblance of life. These animated figures can then be used to convey your company messages in memorable ways by employing emotion, humor, color, movement, modeling or explanation. Many different elements can be combined to create an effective cartooning animation.
The SDNY Group begins with helping you craft the message you want to communicate, targeted to a specific audience. Then our talented cartoonists go to work to create a character that your audience can identify with. Our award-winning animators give it life and add the necessary elements to communicate your message. The process includes creating style frames, then storyboards and test animations, and then the full cartoon animation product.
What if My Message Isn’t Funny?
The SGNY Group can create 2D cartoons to communicate all manner of content messaging, even serious processes or warnings. Cartoons are used to make the message interesting and memorable, not necessarily funny, unless the message is best communicated using humor. We have created cartooning animations for:
- Patient tutorials
- Product explainers
- Product introductions
- Training videos
- Public service announcements
- Warning messages
Simple messages are often the best, and 2D cartoon animations are very effective at sharing information in a clever, yet simple way for a variety of internal or external audiences.
For more information about using Cartooning Animation in your marketing strategy, contact The SDNY Group in New York City today.