President Franklin D. Roosevelt was considered a pioneer and innovator because of his fireside chats over public radio. President Roosevelt learned to take his message directly to the American people, and became a master at leading and molding public opinion. His broadcasts were heard by millions around the world.
Your company may not have the resources of the American presidency, but you do have the ability to take your message live to huge audiences numbering in the millions through a Satellite Media Tour (SMTS). The SGNY Group, located on Broadway in NYC, can work with your company to plan, implement and distribute important company information to numerous media outlets.
What is a Satellite Media Tour?
Satellite Media Tours are live-interview studio or on-location events where spokespeople for your company are interviewed over a period of hours by a number of different media outlet representatives. The typical SMTS will book between 15 to 30 interviews. These are from broadcast media like radio, TV and even Internet outlets. The interview is broadcast to various media outlets via satellite.
The SGNY Group is your expert professional media team who will handle all the administrative and technical arrangements for your SMTS, including all the bookings and updates. Our superior working relationships with TV and Radio stations and booking agents ensure your tour is a success. Our talented media team can even provide scripts and media training for your company spokespeople.
When Would My Company Use a Satellite Media Tour?
Practically any message or event can be fodder for an SMTS, and The SGNY Group can help you craft just the right message to promote your company without being too pushy, and while providing real value to audiences. This is the key to a successful Satellite Media Tour. Use an interesting and relevant topic to leverage the event and offer value, while showcasing your company.
Satellite Media Tours have been held successfully when connected to:
- Macy’s Thanksgiving Day Parade in NYC
- Memphis in May BBQ Competition in Memphis, TN
- The great solar eclipse of August 21, 2017
- The SEC Football Championship Game in Atlanta, GA
- Local sports tailgating events
- Medical research
- Popular holidays or observances
- Almost any current event or topic that gains public interest
The SGNY Group in NYC has experience working with almost every industry, and we can work with you from start to finish to make your SMTS a complete success.
If you have questions about using a Satellite Media Tour for an upcoming company event or promotion, call or contact us online to schedule a full consultation. Our Manhattan office is ready and eager to work with you.