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Content is still king on digital websites, but the method that communicates that content must attract and connect with your target audience quickly. Text is vital to explain your company’s value proposition and offerings, but mere text on a screen is not enough. Today’s modern clientele is busy, with little time for extended reading. Stunning and functional website videos are the key to capturing attention and converting site visitors into leads and clients.

More Than Video

Videos on your website can make the difference between engaged users and click-throughs. Marketing studies repeatedly demonstrate that video is the top factor that captures user attention in the Internet. That’s why so many social media platforms utilize video – it keeps users coming back often and staying on the platform longer.

But your website videos must be more than a long reel of actors, scenery and dialogue. Modern Internet users are accustomed to high-class movies filled with digital imagery and more. Your videos must compete at this high-quality level or you quickly gain a reputation for being cheap and cheesy. Today’s effective website videos require professional scripting, staging and production at every level.

Your website videos must also be optimized for use on the Internet. The average web user decides to stay on a site or keep searching in under three seconds. This means your video must load and begin playing instantly with clarity and sound. Any hesitation or the “dreaded loading circle” and users will move on.

The SGNY Group – Professional Video Production in New York

The SGNY Group is a professional video production company in New York City, founded and led by Emmy Award-Winning video writer, director and producer Steve Gold. He has gathered an extensive team of experienced video professionals who understand the high levels of technical savvy required to produce engaging website videos that are engineered to function seamlessly on the Internet.

With expertise in many industries, including healthcare, we can work with your website design to create videos that attract, engage, inform, inspire and convert site visitors to help grow your business. When you need expert website video production, turn to the experts at The SGNY Group. Contact us today to learn more.

Posted on behalf of The SGNY Group

1133 Broadway, Suite 606
New York, NY 10010

Phone: (212) 584-5661

Email:

Monday - Friday:
9:00 AM – 6:00 PM

Do you need a film, animation
or a satellite tour produced?

Contact Us!

Our Client Reviews

The SGNY Group

5.0

Based on 7 reviews

Rachel Cohen

I have worked with SGNY for more than 2 years and am a devoted client. Steve and his crew have produced nearly 50 videos for our law firm. The quality is fantastic and Steve is responsive, creative, and thoughtful. Even facing challenging deadlines, he produces tremendous work product. Highly recommend using SGNY for your next video project.

Tom Jones

I've worked with the pros at SGNY for more than 25 years. Their professional, reliable service is unlike any other marketing services provider. I especially appreciate and value very much how innovative they are with technique and production. Highly recommend.

Karoline Sieber

Steve Gold was my primary contact at SGNY. They created several short videos for our business. The videos are professionally done and I'm so happy with them. Steve was very responsive to my emails, the turnaround for edits was quick, and they were all around wonderful to work with. Highly recommend SGNY for your video production needs.

Fern Mallis

I'm a big fan of SGNY Group....I have worked with Steve Gold and his team for many many years and they have always produced a perfect video...well edited and getting whatever message I need out there. I highly recommend them!!

John Oleary

I have and continue to work with SGNY for a number of years. They are creative, responsive, time sensitive and extremely talented. Steve Gold, who runs the company is extremely approachable, knowledgeable and skilled. They are a pleasure to work with.

Fern Lazar

Steve and his team are master magicians when it comes to producing award-winning work. As if that wasn't enough, he works with you to deliver on time and on budget even against the most stringent timelines.