Content is still king on digital websites, but the method that communicates that content must attract and connect with your target audience quickly. Text is vital to explain your company’s value proposition and offerings, but mere text on a screen is not enough. Today’s modern clientele is busy, with little time for extended reading. Stunning and functional website videos are the key to capturing attention and converting site visitors into leads and clients.
More Than Video
Videos on your website can make the difference between engaged users and click-throughs. Marketing studies repeatedly demonstrate that video is the top factor that captures user attention in the Internet. That’s why so many social media platforms utilize video – it keeps users coming back often and staying on the platform longer.
But your website videos must be more than a long reel of actors, scenery and dialogue. Modern Internet users are accustomed to high-class movies filled with digital imagery and more. Your videos must compete at this high-quality level or you quickly gain a reputation for being cheap and cheesy. Today’s effective website videos require professional scripting, staging and production at every level.
Your website videos must also be optimized for use on the Internet. The average web user decides to stay on a site or keep searching in under three seconds. This means your video must load and begin playing instantly with clarity and sound. Any hesitation or the “dreaded loading circle” and users will move on.
The SGNY Group – Professional Video Production in New York
The SGNY Group is a professional video production company in New York City, founded and led by Emmy Award-Winning video writer, director and producer Steve Gold. He has gathered an extensive team of experienced video professionals who understand the high levels of technical savvy required to produce engaging website videos that are engineered to function seamlessly on the Internet.
With expertise in many industries, including healthcare, we can work with your website design to create videos that attract, engage, inform, inspire and convert site visitors to help grow your business. When you need expert website video production, turn to the experts at The SGNY Group. Contact us today to learn more.