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Many online advertising agencies shout loud and long that TV is dead – but they’re dead wrong. The right kind of television advertising works, and that means Live Action TV Commercials. Audiences watch television for live-action programming, so your commercial advertising needs to fit that genre. The SGNY Group in NYC is an award-winning video production company that specializes in live action video.

Experience with Regulatory Guidelines

Just any discount videographer and producer cannot produce adequate live action TV commercials. Regulatory scrutiny is a real element that must be planned for when designing and programming live action advertising for TV. Guidelines vary from country to country, but an experienced live action video company will be familiar with the latest guidelines in your target area, and will be able to comply with them during all aspects of planning and production.

Ignoring these guidelines places your brand in jeopardy of heavy fines and prohibitions on your advertising. The SGNY Group understands the clearance procedures and is well-equipped with skilled team members to manage the entire process while creating live action TV footage for exceptional advertising.

Experience with Audience Appeal

As an award-winning video production company, The SGNY Group has wide experience with what appeals to various audiences. Not only is effective TV advertising scheduled for particular times when target audiences are known to be viewing, but the live action footage must be created with that particular audience in mind.

What appeals to Baby Boomers will not necessarily attract Generation Xers. Even the attraction of live action in a commercial must be tailored to the problems and interests of the target demographic. The SGNY Group in New York has the experience and knowledge to design, create and produce live action TV commercials that grab and hold attention from the appropriate audiences.

Live action TV commercials still work – if they are produced by an experienced videography firm that knows how to reach TV audiences. Television is still a powerful medium that is immensely popular with all ages and demographics. Contact The SGNY Group today and let’s have a chat about your advertising needs for television and other venues.

Posted on behalf of The SGNY Group

1133 Broadway, Suite 606
New York, NY 10010

Phone: (212) 584-5661


Monday - Friday:
9:00 AM – 6:00 PM

Do you need a film, animation
or a satellite tour produced?

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Our Client Reviews

The SGNY Group


Based on 7 reviews

Rachel Cohen

I have worked with SGNY for more than 2 years and am a devoted client. Steve and his crew have produced nearly 50 videos for our law firm. The quality is fantastic and Steve is responsive, creative, and thoughtful. Even facing challenging deadlines, he produces tremendous work product. Highly recommend using SGNY for your next video project.

Tom Jones

I've worked with the pros at SGNY for more than 25 years. Their professional, reliable service is unlike any other marketing services provider. I especially appreciate and value very much how innovative they are with technique and production. Highly recommend.

Karoline Sieber

Steve Gold was my primary contact at SGNY. They created several short videos for our business. The videos are professionally done and I'm so happy with them. Steve was very responsive to my emails, the turnaround for edits was quick, and they were all around wonderful to work with. Highly recommend SGNY for your video production needs.

Fern Mallis

I'm a big fan of SGNY Group....I have worked with Steve Gold and his team for many many years and they have always produced a perfect video...well edited and getting whatever message I need out there. I highly recommend them!!

John Oleary

I have and continue to work with SGNY for a number of years. They are creative, responsive, time sensitive and extremely talented. Steve Gold, who runs the company is extremely approachable, knowledgeable and skilled. They are a pleasure to work with.

Fern Lazar

Steve and his team are master magicians when it comes to producing award-winning work. As if that wasn't enough, he works with you to deliver on time and on budget even against the most stringent timelines.