Many online advertising agencies shout loud and long that TV is dead – but they’re dead wrong. The right kind of television advertising works, and that means Live Action TV Commercials. Audiences watch television for live-action programming, so your commercial advertising needs to fit that genre. The SGNY Group in NYC is an award-winning video production company that specializes in live action video.
Experience with Regulatory Guidelines
Just any discount videographer and producer cannot produce adequate live action TV commercials. Regulatory scrutiny is a real element that must be planned for when designing and programming live action advertising for TV. Guidelines vary from country to country, but an experienced live action video company will be familiar with the latest guidelines in your target area, and will be able to comply with them during all aspects of planning and production.
Ignoring these guidelines places your brand in jeopardy of heavy fines and prohibitions on your advertising. The SGNY Group understands the clearance procedures and is well-equipped with skilled team members to manage the entire process while creating live action TV footage for exceptional advertising.
Experience with Audience Appeal
As an award-winning video production company, The SGNY Group has wide experience with what appeals to various audiences. Not only is effective TV advertising scheduled for particular times when target audiences are known to be viewing, but the live action footage must be created with that particular audience in mind.
What appeals to Baby Boomers will not necessarily attract Generation Xers. Even the attraction of live action in a commercial must be tailored to the problems and interests of the target demographic. The SGNY Group in New York has the experience and knowledge to design, create and produce live action TV commercials that grab and hold attention from the appropriate audiences.
Live action TV commercials still work – if they are produced by an experienced videography firm that knows how to reach TV audiences. Television is still a powerful medium that is immensely popular with all ages and demographics. Contact The SGNY Group today and let’s have a chat about your advertising needs for television and other venues.