Our fast-paced world is inundated with information. Each day, the average person is estimated to encounter between 6,000 and 10,000 advertisements. That is in addition to the information we are required to absorb for work or other pursuits. How can you make your important messages soak in? Quality infographics are a stellar way to share chunks of information visually for better understanding and retention.
What is an Infographic?
An infographic is exactly what the combined name implies: it is a body of information that is graphically expressed. If a picture is worth a thousand words, imagine the power of an infographic that incorporates data and images in a simple-to-understand way? Infographics have been around almost as long as the field of graphic design, and are still a poignant method of communication.
Because 90% of the information transmitted to the brain is visual and the brain processes visual information up to 60,000 times faster than text, you should be using quality infographics in many of your communications. Include them in:
- How-to videos
- Social media
- Blog posts
- TV ads
- Print ads
- Instructional handouts/booklets
- Training materials
- Advertising brochures
Combining brief chunks of data with illustrative graphics in an eye-catching and inviting style can greatly increase how much of your important information or complex concepts get absorbed and remembered.
Infographics and Graphic Design in NYC
The SGNY Group in NY produces high-quality infographics for any industry. Computing, healthcare, merchandising, advertising, manufacturing, construction, transportation, retail businesses and more can all use infographics in a wide variety of ways. Increase clarity and understanding with memorable, creative, colorful and illustrative infographics from the talented graphic design team at The SGNY Group.
Contact us today in NYC and let us work with you to design and create the perfect infographics for your business needs.