Who in the healthcare industry has not experienced boring compliance or regulatory lectures that taxed our ability to stay awake? Or how many of us have listened to a physician or surgeon relentlessly explain healthcare content in painful medical terms that we could not understand?
Regardless of the audience, healthcare messages typically contain vital information that needs to be understood by all stakeholders. Unfortunately, too many times, this crucial data is not presented in a way that engages or informs. Additionally, because medical information is typically complicated, we assume that it must be hard to comprehend.
Healthcare Content to Inspire
At The SGNY Group, we understand healthcare. More importantly, we know how to help different audiences understand healthcare content. Our teams are highly experienced in all forms of healthcare communications. Also, we know how to capture and keep today’s short attention spans with compelling video healthcare content.
Video is the most-watched and remembered medium of communication being used in our digitally connected society. Audiences today have little time to waste and little patience with boring lines of text. In short, they have brief attention spans for anything that does not captivate, motivate and illuminate.
Several studies reveal that most people will stop and view at least the first few seconds of a video, while scrolling past and ignoring lines of static text. Marketers have even grown wise to this and now place video ads “inside” videos to put their messages before watching audiences.
The SGNY Group is an award-winning agency located in New York City that regularly produces engaging and compelling healthcare content that is tailored to gain and hold the attention of your specific audiences. If a picture is worth a thousand words, an interesting video will surely capture the attention by conveying information vividly and memorably.
Healthcare Content to Inform
Healthcare content videos must do more than just impress and inspire. They, most importantly, must inform. The goal of any type of healthcare content is to share vital health messages plainly and clearly for the targeted audience. Different audiences will possess differing levels of understanding.
The SGNY Group is unique in our high level of healthcare knowledge and expertise. Our production teams are well-versed in industry jargon and terminology, and we can translate this into clear messages for any audience in a compelling and memorable way.
We produce all varieties of training, marketing and client-facing healthcare content for device manufacturers, life science companies, physician offices, hospitals and pharmaceutical companies. And, we can guarantee that your important messages are conveyed clearly while meeting industry regulations.
When you need vital healthcare content delivered to various audiences in a way that they can understand and remember it, The SGNY Group is your top-tier video content provider for KOL/patient testimonial videos, medical training videos, public service announcements (PSAs), social media videos, 3D MOA animations and medical illustrations.
Contact The SGNY Group today by phone or complete the online contact form to schedule a consultation about your healthcare content needs.