Get Serious with Cartooning Animation

You likely recognize the tongue-in-cheek pun in the title of this article, but Cartooning Animation can be a powerful medium to help your audience digest and remember important messaging. While some may believe that an animated cartoon lowers the impact or diminishes the importance of the message, this is simply untrue.

In fact, The United States government used this medium often and with great success for communicating vital war-related messages and information to various audiences as far back as World War II. This included military training films, enlistment advertising, war-related propaganda for home audiences, promoting war bond sales and even reeducating prisoners of war.

What Important Messages Do You Need to Communicate?

Depending on your specific industry, there can be numerous important messages you wish to communicate, and to a wide variety of audiences. Consider how cartooning animation can add life and poignancy to these and other messages:

• Medical training videos
• Patient tutorials for medical devices
• Public service messages
• Stakeholder information reels
• Manufacturing how-to videos
• Product explainer videos
• Safety tips and training
• Financial recommendations
• Marketing messages

When you want information to stick in the minds of your audiences, a memorable and entertaining cartooning animation can be an effective tool. The animation carries just enough entertainment value to make it memorable while delivering important messages in a simple and understandable way. The hugely popular South Park animated sitcom originally shown on Comedy Central is solid proof that adult audiences approve of using cartooning animation and it is a sound communication strategy.

Cartooning Animation Experts at The SGNY Group

The SGNY Group in New York has world-class creators and animators who can tailor your cartooning animations to fit the industry, message and audience for maximum impact. We use simple, clever, memorable and high-quality animation crafted for clear communication and understanding.

Our talented team works with you to employ various elements that will engage your audience the best, including color, movement, surprise, humor, emotion, modeling, demonstration and more. From storyboarding to basic animation to test animations and full cartoon animations, we secure your approval and enthusiasm throughout each step of the project, making sure we are creating the response you desire.

View some samples of our work and then contact The SGNY Group in NYC today and ask about using cartooning animation in your industry and company.