The healthcare industry is booming all across the United States, and as it moves toward a new value-based model over the old volume-based model, healthcare companies need to create customized messages that reflect this change. The SGNY Group in New York is an experienced partner with medical, biopharma, life sciences and other healthcare companies because we understand healthcare.
As the new focus continues to shift toward keeping people healthy and outside the doctor’s office or hospital, healthcare messaging must change. The SGNY Group specializes in all forms of healthcare communications, and our experts can work with your leadership to develop customized video to educate and inform all kinds of audiences.
The Importance of Healthcare Communication
Patients and families often complain about the confusion that exists in the current healthcare industry, and this confusion can be costly. One report from a healthcare industry study group claimed that almost $5 billion is lost each year due to confusion between patients and healthcare providers and administrators.
As your healthcare company strives to communicate how-to-stay-healthy messages with clients, among other educational or advertising materials, The SGNY Group can help you deliver those messages via engaging and memorable videos that target all manner of audiences, from Generation X to Baby Boomers and beyond.
Vital Information Communicated Simply and Memorably
Marketers know the power of video in our visually-oriented society. Most people have the briefest attention spans, wired toward the social media video clips and ads to which they are continually exposed. The SGNY Group has vast experience crafting brief videos that communicate all kinds of different messages for healthcare concerns.
Educate your internal teams, stakeholders and patients with healthcare content in the form of:
- 3D MOA Animations
- KOL/Patient Testimonial Videos
- Medical Illustrations
- Medical Training Videos
- Public Service Announcements (PSAs)
- Social Media Videos
Our experienced and talented team will work with you to design video messaging that fits the message, audience and mode of distribution, regardless of your sector in the healthcare industry.
Are you ready to discuss your plans and needs for important healthcare videos with our team of experienced healthcare video professionals? Contact us today for more information or to arrange a consultation. We are New York’s premier healthcare communications agency.