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In our increasingly digital and impersonal world, consumers are far less trusting than ever before. The anonymity of the digital realm makes it too easy to be scammed or fooled, and many people (and companies) can easily craft an online persona that presents a far different image than the truth would reveal.

A significant key to successful advertising is showing the genuine, human side of your business. This involves more than using stock photos of people on your website. It means demonstrating how things really work behind-the-scenes at your company, how your team members and owners are involved in their work and community.

Showcase Authenticity with Quality Video

Take audiences behind the scenes and show them how your products are made, your services are delivered and how the real people who work for you demonstrate their skills and expertise. Brief, interesting videos of real people explaining aspects of your business can create interest and showcase your brand in a new light.

Are your employees interested in the Olympics? Host a watch party for some events at some venue or promote the Olympic games at your workplace and capture some great video from these events. Connect your company with other popular, local events and charities and capture video to use in sizzle reels as part of your overall business advertising strategy.

Showcase the authentic, human side of your company to show consumers that you are genuine, trustworthy and deserving of their business.

Live-Action Video with The SGNY Group

The SGNY Group of NYC is a full-service, award-winning content production company with over a decade of experience in creating high-energy, realistic and authentic sizzle reel videos for all manner of industries and businesses. We can work with you to develop a concept, craft a script, capture video at your company or event, create accompanying animation and graphics and produce attention-grabbing 2D or 3D sizzle reel videos.

Capture the attention of your audiences and various groups of consumers with sizzle reel videos that show the human, authentic side of your business. Contact our team today to discuss your ideas.

Posted on behalf of The SGNY Group

1133 Broadway, Suite 606
New York, NY 10010

Phone: (212) 584-5661

Email:

Monday - Friday:
9:00 AM – 6:00 PM

Do you need a film, animation
or a satellite tour produced?

Contact Us!

Our Client Reviews

The SGNY Group

5.0

Based on 7 reviews

Rachel Cohen

I have worked with SGNY for more than 2 years and am a devoted client. Steve and his crew have produced nearly 50 videos for our law firm. The quality is fantastic and Steve is responsive, creative, and thoughtful. Even facing challenging deadlines, he produces tremendous work product. Highly recommend using SGNY for your next video project.

Tom Jones

I've worked with the pros at SGNY for more than 25 years. Their professional, reliable service is unlike any other marketing services provider. I especially appreciate and value very much how innovative they are with technique and production. Highly recommend.

Karoline Sieber

Steve Gold was my primary contact at SGNY. They created several short videos for our business. The videos are professionally done and I'm so happy with them. Steve was very responsive to my emails, the turnaround for edits was quick, and they were all around wonderful to work with. Highly recommend SGNY for your video production needs.

Fern Mallis

I'm a big fan of SGNY Group....I have worked with Steve Gold and his team for many many years and they have always produced a perfect video...well edited and getting whatever message I need out there. I highly recommend them!!

John Oleary

I have and continue to work with SGNY for a number of years. They are creative, responsive, time sensitive and extremely talented. Steve Gold, who runs the company is extremely approachable, knowledgeable and skilled. They are a pleasure to work with.

Fern Lazar

Steve and his team are master magicians when it comes to producing award-winning work. As if that wasn't enough, he works with you to deliver on time and on budget even against the most stringent timelines.