In our increasingly digital and impersonal world, consumers are far less trusting than ever before. The anonymity of the digital realm makes it too easy to be scammed or fooled, and many people (and companies) can easily craft an online persona that presents a far different image than the truth would reveal.
A significant key to successful advertising is showing the genuine, human side of your business. This involves more than using stock photos of people on your website. It means demonstrating how things really work behind-the-scenes at your company, how your team members and owners are involved in their work and community.
Showcase Authenticity with Quality Video
Take audiences behind the scenes and show them how your products are made, your services are delivered and how the real people who work for you demonstrate their skills and expertise. Brief, interesting videos of real people explaining aspects of your business can create interest and showcase your brand in a new light.
Are your employees interested in the Olympics? Host a watch party for some events at some venue or promote the Olympic games at your workplace and capture some great video from these events. Connect your company with other popular, local events and charities and capture video to use in sizzle reels as part of your overall business advertising strategy.
Showcase the authentic, human side of your company to show consumers that you are genuine, trustworthy and deserving of their business.
Live-Action Video with The SGNY Group
The SGNY Group of NYC is a full-service, award-winning content production company with over a decade of experience in creating high-energy, realistic and authentic sizzle reel videos for all manner of industries and businesses. We can work with you to develop a concept, craft a script, capture video at your company or event, create accompanying animation and graphics and produce attention-grabbing 2D or 3D sizzle reel videos.
Capture the attention of your audiences and various groups of consumers with sizzle reel videos that show the human, authentic side of your business. Contact our team today to discuss your ideas.