Can’t I Use AI to Create My Own Company Videos?

Video is king in the marketing world. Creative and engaging videos grab attention, convey critical marketing messages and influence buying decisions in virtually every industry. You know you need videos in your marketing – but with all the AI technology available today, why not just make them yourself?

What is AI?

Artificial Intelligence (AI) refers to the ability of machines to perform tasks that typically require human intelligence, such as recognizing speech, images and patterns. In the context of video creation, AI can help with tasks such as editing, captioning and more. There are even AI-powered video tools online that enable almost anyone to create entire videos from scratch.

Can’t you just use one of these AI tools to create your own company videos? Sure you can. But do you want to?

What AI Cannot Do

While AI can help with video creation, it’s important to note that it’s not a substitute for the human touch. AI-powered tools can only do so much, and they can’t replace the creativity and personal touch that a human videographer can bring to a project. Talented and experienced video creation professionals have the ingenuity and creativity to create high-quality video that is personalized to your business and dialed in with a laser focus on your target audiences. Generative AI video tools can only create generalized pieces of content at best, with no flare of creativity evident.

Artificial intelligence tools can also take a long time to master and use effectively. Just how much time do you have to invest in your own video production? And while you are doing so, who is running your company, dealing with clients and the many other tasks that only you can do?

What The SGNY Group Does Every Day

The award-winning team at The SGNY Group in New York creates top-quality commercial video content for major brands each and every day. These powerful companies know that our uncompromising commitment to quality and our explorative creativity generates engaging video that keeps them top of mind with their target audiences.

Our founder and skilled video design and production teams work with each client personally to determine the best way to convey their marketing messages through video and how to capture their unique voice and ethos. This is something no AI tool can do. Leading brands in numerous industries trust us to know how to create videos that keep them on top. These companies include Deloitte, IBM, L’Oreal, Pfizer, Novartis, URS, Sunoco, Aetna/CVS, Tork, Estee Lauder and Clairol.

Contact The SGNY Group in New York today about video production for your business marketing. Don’t risk your company’s valuable reputation with homemade, poor-quality and cheap-looking videos from inexperienced novices using online AI tools. Let our professionals show you the difference human specialty video production can make!