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Video has become a popular and effective way to connect with consumers to grow a business.  Video marketing can increase conversion rates and improve SEO to develop a loyal customer base and boost overall revenue. Here are three tips to have a successful video marketing strategy in 2022 for your business.

Identify Your Target Audience

Before you plan your video marketing strategy for 2022, it is vital to identify the challenges, goals and interests of your target audience. Once you gather this information, you can develop the right strategy to reach this target market successfully. How and where do your customers spend time online? This can help you determine what social media platforms can be most effective for your needs.

Set Objectives for Your Video Marketing Strategy

What goals or objectives would you like your video marketing strategy in 2022 to achieve for your business? Do you need to educate potential customers about your products or services? Do you want more engagement from visitors with your brand? Do you need to generate leads to boost business revenue? Select one to three objectives that are considered to be the highest priority for your business. Make these goals as specific and measurable as possible.

Analyze Competitor Content

Conducting an analysis of the content from your competitors is highly valuable when building a successful video marketing strategy. You can glean information on what works and uncover any gaps in the marketplace. What types of content do your competitors post and how often? Is content exclusively posted on one or two social media platforms? Use this data to create a video marketing strategy in 2022 that stands out from the crowd and addresses needs not met by your competitors.

High-Quality Video Marketing Strategy and Production Services

A successful video marketing strategy in 2022 is crucial to stand out from the crowd and take your brand to a whole new level. The SGNY Group can help you design and create videos to attract and educate new customers and increase revenue. Learn more about how the award-winning videography and animation services through The SGNY Group can boost your business by contacting us today.

Posted on behalf of The SGNY Group

1133 Broadway, Suite 606
New York, NY 10010

Phone: (212) 584-5661


Monday - Friday:
9:00 AM – 6:00 PM

Do you need a film, animation
or a satellite tour produced?

Contact Us!

Our Client Reviews

The SGNY Group


Based on 7 reviews

Rachel Cohen

I have worked with SGNY for more than 2 years and am a devoted client. Steve and his crew have produced nearly 50 videos for our law firm. The quality is fantastic and Steve is responsive, creative, and thoughtful. Even facing challenging deadlines, he produces tremendous work product. Highly recommend using SGNY for your next video project.

Tom Jones

I've worked with the pros at SGNY for more than 25 years. Their professional, reliable service is unlike any other marketing services provider. I especially appreciate and value very much how innovative they are with technique and production. Highly recommend.

Karoline Sieber

Steve Gold was my primary contact at SGNY. They created several short videos for our business. The videos are professionally done and I'm so happy with them. Steve was very responsive to my emails, the turnaround for edits was quick, and they were all around wonderful to work with. Highly recommend SGNY for your video production needs.

Fern Mallis

I'm a big fan of SGNY Group....I have worked with Steve Gold and his team for many many years and they have always produced a perfect video...well edited and getting whatever message I need out there. I highly recommend them!!

John Oleary

I have and continue to work with SGNY for a number of years. They are creative, responsive, time sensitive and extremely talented. Steve Gold, who runs the company is extremely approachable, knowledgeable and skilled. They are a pleasure to work with.

Fern Lazar

Steve and his team are master magicians when it comes to producing award-winning work. As if that wasn't enough, he works with you to deliver on time and on budget even against the most stringent timelines.