Advertising involves capturing the attention of a target audience and communicating important information. Different means of advertising are more effective in certain types of situations. Particular audiences, industries and messages are more effectively reached and communicated using graphics, live-action video or animations. But when would your business ever use Whiteboard Animation?
What is Whiteboard Animation?
Whiteboard Animation is just like it sounds – an animated message against a blank background. Our award-winning artists begin by drawing custom illustrations to explain or describe your service, product or important message. The illustrations are then animated in ways to enhance engagement and understanding.
The blank background and sparse animation components are designed to minimize distractions and allow maximum absorption or understanding. This is ideal when your audience must connect with complex or difficult information. Every aspect of the animated video contributes to understanding the message with no extraneous background elements competing for attention.
Whiteboard Animation from The SGNY Group of NY
When would your company choose to use a whiteboard animation from The SGNY Group? Whiteboard animation videos are ideal for:
- Communicating complex technical information in an engaging format
- Casual B2B marketing messages
- Conveying large amounts of data in a short video
- Improving retention of complex ideas
Some potential industries that could benefit from whiteboard animation videos include healthcare, telecom/communications, science, architectural/design and manufacturing.
The animated aspect of these videos makes them fun to watch, increasing engagement and interest. The sparse background allows for better focus on the material being communicated. Without any distractions, the animated messaging really pops and adds to comprehension and retention.
Call The SGNY Group in New York City and ask about whiteboard animation videos for your particular industry and audience messaging. Our NYC studio is ready to begin creating whiteboard animations for your company that impact and inform.