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Advertising involves capturing the attention of a target audience and communicating important information. Different means of advertising are more effective in certain types of situations. Particular audiences, industries and messages are more effectively reached and communicated using graphics, live-action video or animations. But when would your business ever use Whiteboard Animation?

What is Whiteboard Animation?

Whiteboard Animation is just like it sounds – an animated message against a blank background. Our award-winning artists begin by drawing custom illustrations to explain or describe your service, product or important message. The illustrations are then animated in ways to enhance engagement and understanding.

The blank background and sparse animation components are designed to minimize distractions and allow maximum absorption or understanding. This is ideal when your audience must connect with complex or difficult information. Every aspect of the animated video contributes to understanding the message with no extraneous background elements competing for attention.

Whiteboard Animation from The SGNY Group of NY

When would your company choose to use a whiteboard animation from The SGNY Group? Whiteboard animation videos are ideal for:

  • Communicating complex technical information in an engaging format
  • Casual B2B marketing messages
  • Conveying large amounts of data in a short video
  • Improving retention of complex ideas

Some potential industries that could benefit from whiteboard animation videos include healthcare, telecom/communications, science, architectural/design and manufacturing.

The animated aspect of these videos makes them fun to watch, increasing engagement and interest. The sparse background allows for better focus on the material being communicated. Without any distractions, the animated messaging really pops and adds to comprehension and retention.

Call The SGNY Group in New York City and ask about whiteboard animation videos for your particular industry and audience messaging. Our NYC studio is ready to begin creating whiteboard animations for your company that impact and inform.

Posted on behalf of The SGNY Group

1133 Broadway, Suite 606
New York, NY 10010

Phone: (212) 584-5661


Monday - Friday:
9:00 AM – 6:00 PM

Do you need a film, animation
or a satellite tour produced?

Contact Us!

Our Client Reviews

The SGNY Group


Based on 7 reviews

Rachel Cohen

I have worked with SGNY for more than 2 years and am a devoted client. Steve and his crew have produced nearly 50 videos for our law firm. The quality is fantastic and Steve is responsive, creative, and thoughtful. Even facing challenging deadlines, he produces tremendous work product. Highly recommend using SGNY for your next video project.

Tom Jones

I've worked with the pros at SGNY for more than 25 years. Their professional, reliable service is unlike any other marketing services provider. I especially appreciate and value very much how innovative they are with technique and production. Highly recommend.

Karoline Sieber

Steve Gold was my primary contact at SGNY. They created several short videos for our business. The videos are professionally done and I'm so happy with them. Steve was very responsive to my emails, the turnaround for edits was quick, and they were all around wonderful to work with. Highly recommend SGNY for your video production needs.

Fern Mallis

I'm a big fan of SGNY Group....I have worked with Steve Gold and his team for many many years and they have always produced a perfect video...well edited and getting whatever message I need out there. I highly recommend them!!

John Oleary

I have and continue to work with SGNY for a number of years. They are creative, responsive, time sensitive and extremely talented. Steve Gold, who runs the company is extremely approachable, knowledgeable and skilled. They are a pleasure to work with.

Fern Lazar

Steve and his team are master magicians when it comes to producing award-winning work. As if that wasn't enough, he works with you to deliver on time and on budget even against the most stringent timelines.