What Goes Into Making a Quality Video?

Creating a quality video takes a lot of time, effort and skill. Your company will be judged on the quality of videos you use in your promotions and advertising. The SGNY Group in NYC knows what it takes to design and create a quality video for numerous venues.

What goes into making a quality video?

Clear Goals

Making a video for the sake of making a video is pointless. Quality videos seek to achieve clear goals. What do you want to achieve with your video? Are you trying to promote a product or service, educate your audience or elevate your brand? Goalsetting for a video project must include the following:

• Knowledge of your target audience
• What you seek to achieve with your video
• A plan for how and where you will share your video
• A budget for video creation

Once you have a clear idea of your goals, you can begin to plan the content of your video.

Storyboarding

A storyboard is a visual representation of your video, which outlines the scenes, shots and camera angles you will use. It is essential in planning your video, allowing you to visualize and script every aspect before actual filming begins. The storyboard should be detailed enough to give you a clear idea of how your video will look but flexible enough to allow for changes and adjustments. You should seek to answer these questions as you create a storyboard:

1. What is the “hook?” Will it grab my audience in the first few seconds?
2. Does my video appeal to what my audience is passionate about?
3. Is the message of my video clear?
4. Do viewers know what to do next? Is there a clear CTA?

Filming

This is where the skill and experience of The SGNY Group really shine. Our award-winning videographers can capture high-quality, well-lit, focused and visually appealing footage. We have extensive skills and experience working with actors, presenters, extras and other stakeholders to generate the best results on camera.

Editing

The video is only complete with high-quality editing. Video editing involves cutting and splicing footage, adding music and sound effects and applying color correction and other visual effects to enhance the look and impact of your video. Our talented video editors know how to take footage and create a seamless and engaging video that keeps your target audience interested from start to finish.

High-Quality Video Production in NYC

Creating a quality video is a complex process that requires skill, experience and attention to detail. The SGNY Group in New York City can ensure that your video is engaging, informative and visually appealing and achieves your goals and resonates with your audience. Don’t harm your company’s reputation by sharing poorly planned and composed videos – partner with the award-winning team at The SGNY Group to elevate your brand and reputation with quality video production for your promotions and advertising.