Tactics for Communicating in the Wake of COVID-19 Coronavirus

Whether it’s a live internal client meeting or an external conference that has been cancelled, turning them into virtual events can help you stay connected with stakeholders, even if they can’t bring them all to the same place.

Brands and non-profits are rethinking their live events strategies and questioning how best to engage audiences during a period when everyone is working from home and not traveling.

Luckily, we already live in a digital world where virtual communications tactics have been readily employed for some time. The following is a review of some of those tactics to facilitate a seamless flow of content during this difficult period.

Professional Looking Events

The SGNY Group can create a virtual event that will engage your target audience just as well as if it were a live event. It would include dynamic intros and outros, animated calls-to-action, animated segues to separate each component, lower thirds for speakers. We can also help you organize the event so that each participant is scripted and cued so that the entire streaming program is seamless.

Videotaped Interviews during COVID-19

Often key opinion leaders are interviewed at meetings for social media content. Although these meetings have been cancelled, The SGNY Group can still manage video interviews cost effectively by using an online interface to ensure that the spokesperson is looking in the camera, is well-lit and sounds great. We can download the interview from the cloud and edit it in our studio.

Animation

Creating new content for internal and external audiences will be very important as people are relying on their computers even more now for information and social discourse. An alternative to film is animation. Animation has already proven itself to be a successful medium for effectively relaying key message points through video. The key advantage is that animations can be created virtually using unique illustration or photographs and kinetic typography along with archived video and/or photography. The SGNY Group can create an effective 1-2 minute animation within a week. Here are two COVID-19 animations that we just completed as examples:

COVID-19 Advisory

Watch this 60-second video. It has important information to protect you from contracting COVID-19.

Social Distancing Guidelines

This animation was designed to clarify how people should practice social distancing during the COVID-19 pandemic.

Satellite Media Tours/Radio Media Tours/Radio News Releases

These broadcast PR vehicles for reaching consumers are still viable during this crisis. In fact, television morning shows are really in need of content right now. Your spokesperson can be interviewed at home using Skype, WebEx or Zoom and we would stream the interview to stations through our NY studio. Radio Media Tours and Radio News Releases have always been entirely virtual, and these two tactics can be easily employed using a telephone.

Please reach out to stevegold@sgny.com for more information.