The pundits who opine that TV is dead are akin to those of Mark Twain, who greatly exaggerated his demise. Every piece of unbiased research over the last few years affirms that TV is live and well. That means wise companies should be using TV commercials to reach audiences. The potential is huge, in spite of a few negative opinions.
The average American watches at least 5 hours of live TV per day.
Baby Boomers make up 50% of the US population and they control 70% of all disposable income.
Reports say that 70% of people use mobile devices when they’re watching TV.
Since most viewers have their laptop and/or mobile device nearby while watching TV, they are more than likely to do a search on the commercial or product they saw.
The SGNY Group, a Manhattan, NY-based, full-service video production company, can work with your business to produce video TV commercials as an integral part of your overall marketing strategy for 2020.
Targeted, Mass Communication
Television is one of the easiest communication mediums through which to target audiences. Extensive studies reveal the specific demographics that favor different programming. The SGNY Group can not only help you create high-quality video TV commercials, we can help with distribution to put your messages before the right audiences for the greatest possible effect.
Custom, Award-Winning Production
Steve Gold, The SGNY Group founder, has produced and directed numerous award-winning national video spots. A recipient of an Emmy and several Clio awards, you can rest assured that he and our live-action video production team will create the perfect TV commercial that reaches your target audience. We have vast experience with producing TV ads that meet every criterion for excellence and high performance in the market.
Our live action video clients have included Sunoco, Pfizer, Estee Lauder, and Clairol, among many others. As you plan your marketing strategy for 2020, why not talk with The SGNY Group in NYC about top-tier, custom TV commercials for your business.