Word-of-mouth is still a top method of successful advertising in today’s modern business environment. In fact, the favorable opinion of a trusted voice is more important now than ever, when so many digital and public information sources are losing the trust of the public. The SGNY Group in NYC can help boost your brand with KOL Videos.
Key Opinion Leaders Can Influence Decisions
Most people are familiar with the television commercials featuring popular actor Tom Selleck explaining reverse mortgages. Why was he chosen to promote this particular loan product? Reverse mortgages are designed for older, retired people who own their own homes and need money. Tom Selleck is an older actor whose popularity is solidified from the dated Magnum P.I. series that is still in syndication and the current Blue Bloods series where he plays an older, respected NYC Police Commissioner.
He is an ideal spokesman for this product because he appeals to an older generation of TV viewers. He is a popular actor who routinely portrayed a trustworthy character (as he does even today) and has never been involved in scandals or spurious activity. We would call him a Key Opinion Leader.
How could such a Key Opinion Leader (KOL) influence your medical videos? Studies prove that consumers are prone to trust the word of a real person or notable professional over other types of commercial messaging. The SGNY Group can leverage the power of personal testimonies by creating well-crafted KOL and patient testimonial videos that speak to a disease state and treatment options. This can be especially powerful when the KOL has publicly struggled with a particular health condition and found successful treatment.
KOL/Patient Testimonial Videos from The SGNY Group
Even the common person can present an effective patient testimonial for healthcare. Everyone loves a story, and success stories are particularly powerful. Consider the real-life stories of children being treated at St. Jude Children’s Research Hospital. Currently, this incredible medical research and treatment center is leveraging a powerful patient story in the media.
Hayley Arceneaux, a physician’s assistant and cancer survivor who received treatment at St. Jude Children’s Research Hospital in Memphis, is getting the ride of a lifetime on an all-civilian mission to outer space. The mission — named “Inspiration4” — will also take three additional passengers, chosen from among new St. Jude donors.
How could a powerful KOL/patient testimonial video from a recent patient at your healthcare facility boost your brand and increase credibility for your hospital or facility? Contact The SGNY Group in New York today to discuss the possibilities.