Adults Are Consuming More Video Media Than Ever: Why Your Business Needs The SGNY Group in NYC

The digital landscape is evolving rapidly, and one trend is unmistakable—adults are consuming more video media than ever before. The surge in video viewership is not just a fleeting phenomenon; it represents a foundational shift in how people access information, entertainment, and brand messaging.

For businesses in New York City and beyond, this shift signals an urgent need to embrace video production and marketing as core strategies for growth.

The Numbers: Video Media Consumption Is Soaring

Recent studies and industry reports paint a clear picture:

• According to a 2024 report by eMarketer, adults in the U.S. now spend an average of over 6 hours per day watching video content across platforms, including streaming services, social media and traditional TV.
• Statista found that U.S. adults watched an average of 2 hours and 33 minutes of digital video per day in 2023, a figure that has continued to rise each year.
• A Pew Research Center study in 2025 highlighted that 84% of U.S. adults use YouTube, making it the most popular online platform—outpacing even Facebook and Instagram.
• In its 2024 forecast, eMarketer predicted that more than 87% of internet users in the U.S. will watch digital video at least once per month.

These numbers confirm that video is not just pervasive—it’s dominant. The audiences you want to reach are already spending significant time with video content, whether it’s on smartphones, computers or connected TVs.

Why This Matters for Your Business

With adult video consumption at record highs, businesses face a critical choice: adapt to the video-first world or risk being left behind. Video allows brands to tell compelling stories, demonstrate products and build authentic connections far more effectively than text or static images.

Key reasons to invest in professional video production and marketing:

• Higher Engagement: Video posts on social media generate 1200% more shares than text and image content combined.
• Improved Conversion Rates: Landing pages with video can increase conversions by up to 80%.
• Better SEO: Google prioritizes video content, making it easier for customers to find your business online.
• Stronger Brand Recall: Viewers retain 95% of a message when watching it in a video.

Why Choose The SGNY Group in NYC?

The SGNY Group is a recognized leader in video production and marketing, serving businesses across New York City and beyond. Our award-winning team combines creative vision, technical expertise and marketing know-how to deliver videos that not only look great but also drive measurable results.

• Full-Service Approach: From concept to post-production and distribution, we handle it all.
• Industry Experience: We’ve worked with top brands, startups, nonprofits and institutions.
• Tailored Strategies: Every project is customized to your goals, target audience and brand identity.
• Cutting-Edge Technology: We leverage the latest equipment, animation and editing tools.
• Proven Results: Our clients see increased engagement, higher conversions and stronger brand recognition.

5 Video Marketing FAQs

1. What types of videos should my business create?
Consider explainer videos, product demos, testimonials, brand stories, social media clips and event coverage—all tailored to your marketing objectives.

2. How long should my marketing videos be?
Short-form videos (under 2 minutes) perform well on social media, while longer content can be effective for websites or YouTube.

3. Is professional video production worth the investment?
Absolutely. High-quality videos build trust, communicate professionalism and are more likely to be shared and remembered.

4. How can I measure the success of my video marketing?
Track metrics like views, engagement rates, shares, conversions and website traffic to gauge ROI.

5. Can The SGNY Group help with video strategy and distribution?
Yes! We offer end-to-end services, including strategic planning, production and targeted distribution to maximize your reach and impact.

Ready to Harness the Power of Video?

Don’t let your business fall behind in the video revolution. Partner with The SGNY Group and leverage our expertise to create compelling, results-driven video content that sets your brand apart. Contact us today to schedule a consultation and take your marketing to the next level.