Skip to main content
(212) 584-5661 Contact
Tablet and laptop lying on the desk

Sizzle reels are high-quality, attention-grabbing videos that showcase work or products, make sales appeals, demonstrate your company’s effectiveness or otherwise deliver important messages. Quality sizzle reels can be used in advertising, social media, business presentations and a variety of other venues. The SGNY Group of New York produces high-quality sizzle reels for a wide variety of uses. Here’s some tips for making them more effective.

Know Your Audience

Knowing your target audience allows you to create a sizzle reel video using elements that appeal specifically to them. A sizzle reel created for healthcare management executives will look, sound and feel completely different than one designed to showcase a new comfort shoe on social media. Some audiences respond better to statistics and figures, while others prefer fast-paced images, music and movement. Knowing your audience and what captures their interest allows you to create targeted sizzle reels that connect, engage and inform effectively.

Use Quality Content

You’ve likely heard the old adage about computers: garbage in = garbage out. The same rule applies to sizzle reels. Today’s consumers can quickly spot a cheap video made with a cell phone; they can also discern a quality-made video. Use superior-grade technology, music, graphics, text, animation or live action content. This may mean obtaining usage rights for music, movie clips and releases from live actors. Content is always king in every marketing deliverable, and sizzle reels are no different.

Invest in Professional Production

The SGNY Group is a full-service video production company that has been creating award-winning videos for over a decade, including top-tier sizzle reels for all manner of industries and clients. We can build 2D or 3D sizzle reel videos that bring your story to vivid life and connect with your target audience. Sizzle reels are very effective at communicating various messages for both B2B and B2C marketing strategies.

Our talented and skilled professionals can take your idea, product, event or message and develop a winning sizzle reel that effectively showcases your company while communicating your message in a way that is unforgettable. Contact The SGNY Group in New York today and ask about developing sizzle reels for your company.

Posted on behalf of The SGNY Group

1133 Broadway, Suite 606
New York, NY 10010

Phone: (212) 584-5661


Monday - Friday:
9:00 AM – 6:00 PM

Do you need a film, animation
or a satellite tour produced?

Contact Us!

Our Client Reviews

The SGNY Group


Based on 7 reviews

Rachel Cohen

I have worked with SGNY for more than 2 years and am a devoted client. Steve and his crew have produced nearly 50 videos for our law firm. The quality is fantastic and Steve is responsive, creative, and thoughtful. Even facing challenging deadlines, he produces tremendous work product. Highly recommend using SGNY for your next video project.

Tom Jones

I've worked with the pros at SGNY for more than 25 years. Their professional, reliable service is unlike any other marketing services provider. I especially appreciate and value very much how innovative they are with technique and production. Highly recommend.

Karoline Sieber

Steve Gold was my primary contact at SGNY. They created several short videos for our business. The videos are professionally done and I'm so happy with them. Steve was very responsive to my emails, the turnaround for edits was quick, and they were all around wonderful to work with. Highly recommend SGNY for your video production needs.

Fern Mallis

I'm a big fan of SGNY Group....I have worked with Steve Gold and his team for many many years and they have always produced a perfect video...well edited and getting whatever message I need out there. I highly recommend them!!

John Oleary

I have and continue to work with SGNY for a number of years. They are creative, responsive, time sensitive and extremely talented. Steve Gold, who runs the company is extremely approachable, knowledgeable and skilled. They are a pleasure to work with.

Fern Lazar

Steve and his team are master magicians when it comes to producing award-winning work. As if that wasn't enough, he works with you to deliver on time and on budget even against the most stringent timelines.